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Silta Asia Oy

Silta Asia Oy was founded in 2018 by Cuc Pulli and Mauri Juhani, two individuals passionate about coffee and dedicated to connecting cultures through exceptional flavors. Upon arriving in Finland, Cuc Pulli observed that while coffee is an essential part of Finnish life, the distinctive taste of Vietnamese coffee remained unfamiliar to many. This realization inspired  Pulli and Mauri Juhani to establish Cela Coffee — a brand that offers Finnish consumers new choices and introduces the rich essence of Vietnamese coffee.

Cela Coffee is more than just a blend of high-quality Vietnamese Robusta beans and Finnish brewing traditions. It represents a unique cultural fusion between the two nations. The brand takes pride in offering personalized coffee experiences, allowing customers to craft their ideal cup based on their preferences, favorite beans, and desired flavors.

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Our Core Value

Silta Asia Oy’s revolutionary service concept makes it simple for customers to try new types of coffee. The flavor shows the attention to detail that goes into cultivating, transporting, and eventually roasting these coffees. Our goal is to make our customers feel better than they did when they first walked in.

We have a new sort of membership-based service package. Silta Asia Oy also provides its clients with a low-risk, no-commitment trial version of the service because of our innovative business strategy.

Our best practices

Our goal is to provide an excellent experience for everyone involved, the best coffee for our customers, and the best environment possible. We source our premium whole beans and ground coffee beans from one of Asia's most significant coffee-producing countries. However, we don't sell captive Luwak coffee; instead, we support the Wildlife Alliance. Donating to local causes is something we like doing.

We aim to end the consumption of captive Luwak coffee in Vietnam and other parts of the globe by contributing a portion of our profits to help stop the consumption of captive Luwak coffee. We use environmentally and socially sustainable approaches. We assist in the maintenance of a healthy ecology and providing a decent life for their clients.

The Minds Behind the Company
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Cuc Pulli Managing Director
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Mauri Juhani Country Manager
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Ville Riikonen Sales Manager
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Peter Aziati Logistics Manager
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Vy Truong Marketing Manager